... And this time it's with the fragrances! America's edgy sweetheart has teamed up with Christopher Bailey and is now the face of his new fragrance... The Beat! Beat is targeting a young, urban and hip crowd, said Burberry's creative director Christopher Bailey. "The mood of the fragrance is young, modern, energetic, dynamic, expressive, fun, vigor, verve and spiritedness ... All words that describe the mood, inspiration and sense of ebullience that we wanted to evoke." Chris stated. I think the ad is simply adorable, and I definitely can't wait to say... "oh what are you wearing?" and they simply reply... "BEAT!" I'm going up!!! Work out!((.... the lingo is getting worldwide!))
iCON :)
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