It’s official, Keith Richards is the new face of Louis Vuitton’s “core values” campaign. This campaign is Louis Vuittons way of reaching back to their foundation, trunk making, which was the birth of their legacy in 1854. With travel being the core value of the Louis Vuitton brand (a subsidiary of LVMH group) travel is representative of a journey, and while journeys may differ from person to person, the $3,000 and above price tag on LV trunks does not. Richards wrinkled face, one earring, smudged black eyeliner and scarf sprawled over the lamp allows me to find delight in the juxtaposition of young and old and luxury and filth. The caption underneath the ad reads "Some journeys cannot be put into words”. My sentiments exactly.
Fabulously yours,
Jennifer Pauline
Thursday
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