Juice Box: The Generic Man

With the launch of their new site, The Generic Man also features the full Spring/Summer collection of footwear which is offered in their online store now. The men behind the shoes, Brandon Day and Kevin Carney, started the line while researching what they called a “case study on adultism”. Examining everything from fashion, music, and books to define what it means to be the generic man. The direction of this collection reminds me of Common Projects, giving you clean cut footwear for the office to the streets. Click the link below to view more styles.

The Generic Man