I don't understand the hype about H&M. But who ever their photographer is for these lookbooks needs a pat on the back for a job well done. The photos alone have pulled me into the store plenty of times but left empty handed. It's just not my thing. Those diamonds in the ruff that some people seem to find I never see when I go. And now the trickle down effect has reached Georgia. The H&M's are starting to pop up, Lord help us all.

H&M FALL/WINTER MENSWEAR LOOKBOOK more photos after the jump...