Sham I Found You A Bike

"Amsterdam houses more bicycles than people. Riding a bike is a great way to enjoy the city life, as well as the quickest way to get around" smiles Blue Blood sales director Alex Jaspers: "That's why we launched the Blue Blood Bikes to get to our new store on Prinsenstraat".

The Blue Blood bicycles boast "Monogram"-printed chain guard, coat guards and specially made leather bike bags. Inspired by Dutch paperboy satchels, the luxurious leather luggage can be easily snapped on and off the bike's carrier rack. The bag has separate sections for either side of the wheel, so there's plenty of room for a laptop and note-book - or for a new pair of jeans bought at PS13, the denim lover's store on Amsterdam's Prinsenstraat that opens during Amsterdam Fashion Week in July.

m a r q u i s . p h i f e r