Pure Imagination.

Collection: Merci Beaucoup 2009 Fall/Winter Collection source

"I don't actively seek to makes clothes that are typical of Tokyo style, but I am from Tokyo, so I guess that just comes out in my designs. Anyway, I'm not overcome with admiration for European fashion like I was as a design student, so there is more of a Japanese worldview; it's about cuteness not sexiness." -designer Eri Utsugi