It's A New Form Of Mackin.

Item: Louis Vuitton European City Guide 2009

Features: Europe City Guide highlights the best addresses and excursions for 32 European cities.
Slipcase contains nine soft-back guides featuring schematic maps and 7,000 addresses classified by heading.
Features luxury and charming hotels, gourmet restaurants, chefs bistros, artists' haunts, wine bars, organic markets, art galleries, museums, spas, and fashion stores.
Over 2,000 pages and for its tenth edition, the Louis Vuitton City Guide also includes three audio guides that can be downloaded online.

You gotta mark that passport up.